The Charlotte Destination Group, a Visit Charlotte! Service Partner-of-the-Year Award recipient is a full-service destination management company that provides a strategic, client-driven approach to corporate meetings and events.
Our staff’s combined experience of over 80 years providing these services throughout the country at NASCAR racetracks for corporate sponsors and locally for corporations, conventions, tradeshows, and non-profits.
Destination Management – we provide our customers the very best in local services; from lodging, transportation, venue selection, hospitality to custom events. Recently we provided destination management services to the American Coating Associations annual convention with over 5,000 attendees. For the second time in three years, the Charlotte Destination Group was selected to be their DMC.
Event Management – we have successfully managed, marketed and promoted customer and corporate events, open houses, charity events, press conferences, celebrity appearances, trade shows and customer appreciation parties.
The Charlotte Destination Group can design and implement any type of promotional or media event to help you meet your marketing goals. Our attention to detail will not let any aspect of planning or implementation goes undetected. Through our creativity and experience we can help produce highly successful events that produce long-term results.
Hospitality – For nearly two decades, Performance PR Plus has been the biggest entertainer in all of motorsports, entertaining more than 250,000 client customers at race tracks from coast to coast. Our award-winning hospitality staff revolutionized the way at-track hospitality is conducted and continues to receive accolades week after week. The “Tyvek Focus on the Customer” award sums up the VIP treatment that our clients have grown to expect when entertaining customers, employees and other stakeholders at race events.
Brand Management - we can help you maximize your branding efforts through program activation. We specialize in utilizing your company's good name and reputation to further communicate your messages and garner media attention for your brand. The Charlotte Destination Group has the capabilities and the contacts to ensure that every aspect of your program is leveraged in only those targeted areas that will show real results leading to better return on investment for your brand.
Public Relations - Performance PR Plus is the only two-time recipient of NASCAR’s annual public relations award. Having managed public relations for four-time NASCAR Cup Series champion Jeff Gordon since his first career race in 1992, our long-term relationships with both national mainstream media and the sports press corps result in significant media placements on behalf of drivers, sponsors and race teams regardless of on track performance or series.
We’ve represented drivers and sponsors in various series including NASCAR Sprint Cup, Nationwide and Truck Series, NHRA, ARCA and ASA.
